1. The Story

Teddys is a California-born eyewear brand that blends timeless design with modern craftsmanship. Every frame is handcrafted in Japan by a century-old factory using custom -cured acetate and precious metal hardware.

Founded by designer Teddy, the brand is a reflection of his California roots and lifelong love of eyewear and art. As a 5th generation born & raised in Santa Barbara California, Teddy developed an early appreciation for form, color, and function. He studied landscape painting and street art in art school—obsessed with the visual world and the pieces people interact with every day.

That obsession crystalized on his vacation in Italy, where he discovered a pair of sunglasses in Lake Como that changed everything. In Rome, he met the developer behind the frames—sparking a mentorship that introduced him to the world of eyewear. From there, Teddy followed his curiosity to Japan, where he found a manufacturer that shared his vision for precision and artistry.

Eyewear became his chosen medium. Today, Teddys is for those who appreciate intentional design, value craftsmanship, and seek timeless pieces that outlast seasons. Designed for the in-between moments—when you want to feel like yourself, but a little sharper.

Vintage sign with 'Takiron Rowland' branding on a building exterior.

2. Craftmanship

Teddys Eyewear is handcrafted in Japan by a team of skilled artisans using time-honored techniques and custom-built machinery. Each frame is made in small batches and goes through an intensive process—from shaping and smoothing raw acetate sheets to the hand-polishing of beveled edges and final hardware assembly. The result is eyewear that’s not only visually distinct, but built to last.

We work with a century-old factory in Japan that shares our belief in intentionality, quality, and craft. Every frame goes through a multi step process and is treated with the kind of care that honors both the material and the person who will wear it.

3. Lenses & Materials Details

Acetate:

  • Japanese acetate by Takiron Rowland
  • Made from cotton seeds and wood pulp
  • Custom 10mm cured cellulose acetate
  • Durable, hypoallergenic, and sustainably sourced

Hardware:

  • Pressure plated hardware
  • Custom 7-barrel hinge with engraved wire core
  • Custom front beauty mark pin

Lenses:

  • CR39 4 base lens
  • Optical-grade base curve allows for prescription lens replacement
  • 100% UV protection
  • Backside anti-reflective treatment
Technical drawing of the donni sunglasses with dimensions and labels
Above, Donni in Havana.

4. Care

Teddys frames are built to last and are designed with great care using select materials; however, we recommend the following care to better ensure longevity with your frames. Please email if you have questions or concerns

Storage

Please store your frames in a dry environment at room temperature when not in use. Avoid storing your frames in direct heat or intense conditions, such as vehicle dashboards or other inclement locations

Frames

To ensure longevity and prevent your frames from stretching, we recommend these frames only be worn to protect your eyes. Please avoid placing frames on your head. It is encouraged to use both hands when applying and removing your frames

Lenses

Secure eyewear in provided case to prevent lens scratches. Dry, microfiber cloths are recommended for lens care, including cleaning and drying. Alternative cloths include 100% cotton materials, however only as an alternative.

We highly recommend avoiding chemical cleansers.

Need help? Email us anytime—we’re happy to guide you.