Our Vision
Designed in California. Handcrafted in Japan. Released in limited edition colorways.
Our Story
Teddys Eyewear is a design-led eyewear brand rooted in intentionality, craftsmanship, and individuality. Born in California, every frame is handcrafted in Japan by a century-old factory using custom-cured acetate and precious metal hardware.
Each frame is a limited-edition piece that blends iconic silhouettes with modern detail, built to be worn every day and last for years.
Teddys is for those who appreciate intentional design, value craftsmanship, and seek timeless pieces that outlast seasons. Designed for the in-between moments: when you want to feel like yourself, but a little sharper.
The Founder
Founded by designer Teddy Bliss, the brand is a reflection of his California roots and lifelong love of eyewear and art. A fifth generation born and raised in Montecito, California, Teddy developed an early appreciation for form, color, and function. He studied landscape painting and street art in art school, obsessed with the visual world and the pieces people interact with every day.
That obsession crystallized on a vacation in Italy, where he discovered a pair of sunglasses in Lake Como that changed everything. In Rome, he met the developer behind the frames, sparking a mentorship that introduced him to the world of eyewear. From there, Teddy followed his curiosity to Japan, where he found a manufacturer that shared his vision for precision and artistry. Eyewear became his chosen medium.
Craftsmanship
Teddys Eyewear is handcrafted in Japan by a team of skilled artisans using time-honored techniques and custom-built machinery. Each frame is made in small batches and goes through an intensive process, from shaping and smoothing raw acetate sheets to the hand-polishing of beveled edges and final hardware assembly. The result is eyewear that’s not only visually distinct, but built to last.
We work with a century-old factory in Japan that shares our belief in intentionality, quality, and craft. Every frame goes through a multistep process and is treated with the kind of care that honors both the material and the person who will wear it.
Lenses & Materials
Acetate
- Japanese acetate by Takiron Rowland
- Made from cotton seeds and wood pulp
- Custom 10mm cured cellulose acetate
- Durable, hypoallergenic, and sustainably sourced
Hardware
- Pressure-plated hardware
- Custom 7-barrel hinge with engraved wire core
- Custom front beauty mark pin
Lenses
- CR39 4-base lens
- Optical-grade base curve allows for prescription lens replacement
- 100% UV protection
- Backside anti-reflective treatment
Care
Teddys frames are built to last and are made with select materials. The care below helps them last longer still.
Storage
Store your frames in a dry place at room temperature when not in use. Avoid direct heat and harsh conditions, such as a car dashboard.
Frames
To keep your frames from stretching, wear them only over your eyes and avoid resting them on your head. Use both hands to put them on and take them off.
Lenses
Keep your eyewear in the case provided to prevent scratches. Clean and dry lenses with a dry microfiber cloth, or 100% cotton as an alternative. Avoid chemical cleansers.
Need help? Email us anytime. We’re happy to guide you.